Peter Samuelson has been described as a “serial pro-social entrepreneur”. In 1982, inspired by a little boy battling an inoperable brain tumor, Peter conceived of the Starlight Children’s Foundation — an international charity dedicated to granting wishes for seriously ill children. Starlight has grown to offer eight core psycho-social programs, each restoring some of the laughter, happiness and self-esteem that serious illness takes away from kids and those who love them.
As parents and healthcare providers confirmed the positive psychological and often medical impact of Starlight programming, in 1990 Peter brought together leaders including Steven Spielberg and General Norman Schwarzkopf to create the Starbright World an online social network to educate, encourage and empower children to cope with the medical, emotional and social challenges of their illness. In 2005, Starlight and Starbright World completed a formal merger and became the Starlight Children’s Foundation, with offices throughout Australia, Canada, The United Kingdom, Japan and across the United States. Starlight now has a combined operating budget of $50 million and serves over 5 million children annually.